NEC – Genting Area
The Lakeside Restaurant & Bar

  • Cad Drawing Pack
  • Creative Direction
  • Graphic Design
  • Interior Design
  • Production & Installation
  • Project Management
OUR BRIEF

To create a stunning VIP dining destination to compete with the newly consructed Resorts World 500 yards away.

We re-branded and re-named the restaurant in a simple, contemporary,
typographic style that says premium dining.

Before

After

Our insights led us to a path full of interior glamour and showbiz excitement.
We created talking points throughout the space – with inspired interior and graphic design,
celebrating ‘showbiz’ and ‘wow factor’.
This provided a unique hook that only the star-studded Genting Arena could
authentically communicate.

Our stunning feature graphics compliment the environment with beautiful, stylised imagery.
The champagne / gold colour scheme fits with the interior design rules, promotes glamour and
a feeling of excitement.

What a transformation! We absolutely love it, our members can’t stop talking about it! Thank you so much for taking us on this journey and delivering us a VIP Restaurant & Bar we are all so very proud of.

General Manager of Barclaycard and Genting Arena