Food Product Branding
Bringing brands to life
Our new identity for the cous cous packaging range focussed more on the product and its uses, rather than the Merchant Gourmet brand itself.
We built in a strong call to action with ‘tastes great in…’ and used strong photography, showing how the product could be used in finished dishes.
Tone of voice goes a long way – this distinctive range of packaging for La Fresca ingredients puts their practical use at the forefront with strong, simple messaging.
We redeveloped the La Fresca brand to give it a fresh, natural and healthy feel. This was then was applied across the suite of packaging and website.
We gave the packaging a refresh and introduced hero photography. A brand new, authentic-looking website was then created to get the brand values across and engage with visitors.
THE NOISY DRINKS COMPANY
We were asked to re-brand three iced drink products. The first being a sophisticated, adult-targeted Frappechiqqo beverage. Two children’s drinks named Slurp and Slurp Swirls then followed, to create a revitalised set of products ready for retail. All the brands required new photography for the range of POS and branding material.