Food Product Branding

Bringing brands to life

  • Creative Direction
  • Graphic Design
  • Project Management

Our new identity for the cous cous packaging range focussed more on the product and its uses, rather than the Merchant Gourmet brand itself.
We built in a strong call to action with ‘tastes great in…’ and used strong photography, showing how the product could be used in finished dishes.

Tone of voice goes a long way – this distinctive range of packaging for La Fresca ingredients puts their practical use at the forefront with strong, simple messaging.


We redeveloped the La Fresca brand to give it a fresh, natural and healthy feel. This was then was applied across the suite of packaging and website.


We gave the packaging a refresh and introduced hero photography. A brand new, authentic-looking website was then created to get the brand values across and engage with visitors.


We were asked to re-brand three iced drink products. The first being a sophisticated, adult-targeted Frappechiqqo beverage. Two children’s drinks named Slurp and Slurp Swirls then followed, to create a revitalised set of products ready for retail. All the brands required new photography for the range of POS and branding material.